Smart SEO Strategies

A smart SEO strategy does not happen by accident. Make sharp decisions when outlining an SEO plan. There are several tasks proven to launch SEO strategies in the right direction.  1) Research: Whether checking in on competitors or evaluating a new client,  start with researching and benchmarking key information including Authority Score, Organic Search Traffic,…

The Importance of Hiring a Certified Google Partner Agency

Google Partners stay up to date with the latest PPC information. Google Partners are available to help quickly. Google Partners work directly with Google. Google Partners receive their information, training, and certification directly from Google so clients receive a far better Google Ads campaign because they are obtaining and applying the knowledge straight from the…

Let’s discuss the AIDA Model

One of the leaders among the classic marketing models, the AIDA Model lists the stages of a customer’s journey including Attention, Interest, Desire, and Action. A: Your customer’s attention is first drawn to your product. I: Your customer’s interest is generated after discovering the benefits of your product. In this stage, customers also have enough…

Digital Marketing Concepts of Cape Coral: ProFloors & Cabinets

Digital Marketing Concepts of Cape Coral, Florida is proud to share that we have just launched a new site for PRO FLOORS & CABINETS. They are experts trained in flooring sales and design and will help you find the perfect floor for the way you live.   As part of America’s leading flooring retail group,…

On-Page SEO Checklist

With the ever-changing Google algorithm, Google has been much smarter than it was before. With a lot of things going on, and the formula for a successful website gets more complicated, on-page SEO has been given attention these days. First, let’s discuss what On-Page SEO is.   What is On-Page SEO? On-page SEO (also known…

4 Ways to Improve Your Site’s Ranking

Getting at the top spot of the search engine results pages can improve your company’s publicity, establish you as a leader in the industry, and deliver the kind of ROI you want to see for the next coming months or years. You have researched, tried your best, and followed all the protocols necessary. You might…

Essential Skills a Search Engine Optimization Specialist Needs

Whether you’re going to hire an SEO specialist to run your SEO campaign or you’re going to take a stab at it on your own, there are certain skills that help the optimization process happen smoothly.   The skillset for a Florida SEO specialist is typically quite broad, but there’s normally a baseline of traits…

How Many Types of SEO Are There?

SEO stands for Search Engine Optimization and it is a method that increases the quality and quantity of the traffic towards a particular website. As a result, it increases the visibility of the website to the web search engine.   That being said, SEO is a complex undertaking that optimizes a website that increases the…

How Can Website Design Affect Your Company?

While many companies in Florida  have a web presence, many are incredibly outdated when it comes to communicating effectively with their prospects. Just as cars date, fashions change and house styles evolve, so do websites and our understanding of how best to communicate online. In fact it would be fair to say that websites and…

Why Video Internet Marketing is the New Trend?

Video marketing in Florida is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return…