Getting at the top spot of the search engine results pages can improve your company’s publicity, establish you as a leader in the industry, and deliver the kind of ROI you want to see for the next coming months or years. You have researched, tried your best, and followed all the protocols necessary. You might ask yourself why your website is not ranking. That’s the million-dollar question that every company has asked itself at one point or another.
Unfortunately, there isn’t a million-dollar answer to this question. Your website might be struggling to reach the top for a number of reasons. So, if it feels like you’ve been at it for a long time without getting the best results, you might not be doing what you’re supposed to do to get your website ranking.
Consider doing these.
Give it Time
You have to remember, that:
SEO is not an overnight process. It always takes time to research, develop, create, and implement different strategies and content to your website.
Google takes a lot of time to analyze and realize the changes you have made to your website. Google is running different protocols to make your website discoverable and searchable.
SEO needs a lot of patience. It’s hard but you must have patience.
2. Don’t Forget your Content
You must have paid a lot for your design, but have you paid attention to your content? You have to consider the following for content writing:
Duplicate content – Originality is always the key to having a great content. It’s best to hire a digital marketing company who specializes in content writing to make sure your content is fresh and original.
Insufficient content – it would be ideal to have a minimum of 500 words for your landing pages. The reason for this is that you can provide enough information for your products and help persuade the reader. Another reason is that you can have enough keywords to insert in your article that could help increase your traffic. Try it!
Confusing navigation – you have to check the flow of your links. Maybe your website is not user-friendly. This can make your users confused.
Avoid keyword stuffing – Keyword stuffing might have a good short-term effect on your website but now, it’s considered a black-hat trick. You can get penalized by Google if they catch you stuffing your keywords! Focus on effective keywords such as using Google’s keyword planner.
Incomplete basics, such as meta tags, alt tags, and schema markup – you should research further on how to make an effective title, meta tags, and schema.
No blog or another way to continually refresh your content – it’s helpful to refresh your content from time to time. Blogs can help. You can create blogs linked to your website so that it can also improve your backlinks.
3. Pay attention to your Competitors
Your competitors might do better than you. That’s why you need to always search for new techniques for your website to rank. Try to find out what your competitors are doing that makes their website rank. Keep your options open and always think that it isn’t you versus Google. It’s you against your competitors.
4. Habitually Scan Your Website for SEO Ranking
You need to make it a habit to scan your website’s SEO ranking. If you want more search traffic and increase your website ranking, all you have to do is follow a website analysis report from an SEO website checker. It will point out all of the SEO errors you need to fix in order to increase your rankings.
Here are some websites that you can use.
Why Should You Hire Digital Marketing Concepts?
If you are looking to hire a trusted SEO consultant in Southwest Florida, Digital Marketing Concepts is here to help. We have extensive knowledge of Search Engine Optimization that can help you with your SEO needs in Southwest Florida particularly in Cape Coral, Fort Myers, Naples, Fort Lauderdale, and Miami.
Not just that, we also offer Content Writing and Website Development that can help you get a user-friendly website, easy to understand content, and with an attractive design.
You can reach us at these numbers: FORT MYERS | CAPE CORAL | NAPLES: 239-244-2009 FORT LAUDERDALE | MIAMI: 305-249-1845