Email marketing services in Florida are the most effective and lucrative way to connect with your customers. But if your subscribers aren’t opening your emails, you’re missing out on a ton of sales and conversions. The numbers make for difficult reading.
Part of your email marketing strategy should be to write better email subject lines. You can have the best email marketing strategy in the world, but it’s useless if no one opens your emails.
It’s important to master the art of writing awesome email subject lines to accomplish the following goals:
Increase your email open rates
Improve your click-through rates
Drive more traffic to your website
Potentially increase conversions/ sales.
But, first, let’s looks at some interesting stats:
35% of recipients open an email based on the email subject line alone
69% of email recipients report email as Spam based solely on the subject line.
Over a third of your subscribers decide whether they will open your email based on the subject line while almost 70% of consumers mark emails as spam just based on the subject line without even reading it. The good news is people still want emails. 86% of business professionals say that email is their preferred method of contact.
Tailored Florida Email Marketing Strategies
At Digital Marketing Concepts, we consider email marketing services as a modern answer to an age-old dilemma, a cost-effective solution that encourages the site visitors to keep coming back for more interesting information.
We provide complete support to your business objectives through targeted, relevant messaging that tends to attract the audience via the sales cycle. Apart from this, we can also build, handle, measure, and analyze your on-going email marketing campaigns so that to help you receive maximum returns from your clientele.
Types of Email Subject Lines That Always Produce Clicks
Your subject line is your first impression on users. In many ways, your email subject line is more important than your email body. After all, a great newsletter is worthless if it never sees the light of day. We’ll be covering different types of effective email subject lines and sprinkling examples throughout. Because more opens means more online sales.
1. Subjects that generate curiosity
Curiosity-based email subject lines pique the interest of subscribers without giving away too much information, leading to higher opens. Be careful though, because curiosity-based subject lines can get old fast and are the most likely to miss their mark.
See how the subtle emoji is used to convey the upward trend. You can customize the subject line to suit your business or agency:
News of the week
Promotions of the week
Services of the month
Stories of the month
2. Subjects that communicate urgency or scarcity
This is the most powerful type of subject line you have at your disposal. Subject lines that communicate urgency and scarcity tell readers they must act now. But too many of these can lead to list exhaustion, so use sparingly and, of course, only when there is truly a deadline, limited quantity, or limited availability. Give your readers a deadline to do something. You can even set the deadline in just a few hours.
These subject lines are great for an offer breakdown. See how they are using the psychological trigger like ‘sweet deal’ upfront in the subject line.
Try breaking down your subject lines and mix it up with an offer + a story/video/competition.
Psychologically, these subject lines should make you feel like you need to act immediately but also provide food for thought for something more.
3. Subjects that include free offers
Do you like free stuff? Do you like to buy things when they’re on sale? So does your email list.
When you are giving something away or selling something your subscribers would be interested in, directly stating that in your subject line is a great way to convince them to open the email and learn more.
4. Subjects that are personalized
These are your bread and butter subject line, you should be using them most frequently.
They are usually direct and speak to a specific benefit your audience will gain by opening the email.
Personalized subject lines also help pre-qualify openers by giving them a clue about your email’s body content.
Personalized subject lines help create a personal feeling between your customer and your business but also helps achieve:
Increased click-through rates
Improved conversions
Some other ways to establish a personal connection:
Using transaction history or purchase follow up
Relationship status based messaging
Emails based on search history on the website.
Remember you would need to collect data or set up tracking to send the right messages at the right time.
5. Subject lines that highlight recent news topics
Keeping your audience informed about new developments in your field builds authority and keeps your open rates high. These subject lines often work well when combined with a curiosity element.
News subject lines take advantage of our inherent desire to be in the know. Even if you don’t follow mainstream news outlets, chances are you stay up-to-date on topics of your interest in some way. This could be:
Reading a particular blog
Regularly listening to a podcast
Checking your favorite retailer’s website for new products.
6. Subjects that communicate social proof of concept
A fundamental characteristic of humans is that we look to the behavior of others when making decisions. You can leverage this in your email subject lines by mentioning an individual’s success stories, familiar names, or highlighting how many people are already using a product or service.
Straightforward proofs:
proof-email-subject-line
Use dollar figures: (if applicable)
dollar-figures-email-subject-line
Statistical proof:
statistical-email-subject-line
Final Thoughts
Emails are an effective way to communicate with your customers and subscribers. Therefore, its importance is if the recipient clicks and opens the email in the first place. Meet the goals of your campaign by choosing the right subject line.
You want to make sure the subject lines generate curiosity, create a sense of urgency with the team at Digital Marketing Concepts, we will personalize the subject lines, promote events, announcements, and recent news.
Get more from your email marketing and start talking to the experts at Digital Marketing Concepts.