Video marketing in Florida is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment through many channels.
While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour. Digital Marketing Concepts is a digital marketing company in Florida that now offers video marketing services in Florida. So why video marketing is the new trend?
It reaches new audience.
Many companies in Florida don’t see video marketing as a necessity. That is understandable. Traditional video production requires time, money, and effort. Most of your competitors all have a blog, email marketing, or social media presence, but many of them are not using videos.
So, why bother right?
Because you might miss out a huge chunk of the potential new audience. Around 5 billion videos are being watched every day on YouTube with an average mobile viewing time of 40 minutes.
Search Engine Optimization
Search engines love videos because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages can work wonders for your SEO.
Getting Personal
Ever wanted to check out Facebook Live or Instagram stories? If you’re in a digital marketing career, or you’re heading in that direction, you’ll need to learn how to create basic videos and optimize them. Instagram Stories and Snapchat are both awesome for offering people intimate glimpses or short, personal glances of what you’re up to and they are so great for creative tools. The interesting thing about these videos is that they’re only up for 24-hours so that creates more of a real-time feel. It also gives marketers the opportunity to develop ads that are focussed on time-sensitive promotions.
Boosting Conversions
Video marketing is great for conversions on websites is that they actually keep people around for long enough to look around on the site. This is especially true for those who aren’t big readers (a good rule of thumb is to assume that people’s eyes could be tired from looking at a screen all day). Supposedly people watching a video stick around for two whole minutes longer if there’s a video.
Video marketing is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context — it’s meaningful.
Video is not only fun, but it’s also really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product — show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.
If you are in Southern Florida, Digital Media Concepts is the best Multimedia Company that can help you with your Video Internet Marketing needs. We can offer our expertise at an affordable and reasonable price! We assure you, we will meet your needs and specifications. Contact us now through 239-244-2009, and partner with us! We will love to hear from you!