You’re already sold on why your business should be using Social Media for lead generation, brand awareness or even customer service. The next step is to decide whether you want to hire a team to handle your digital marketing in house, or whether you want to outsource to a social media marketing agency.
It’s easy to see why so many businesses in Florida choose to outsource their marketing in an effort to accomplish and surpass their marketing and sales goals while keeping their own time free to focus on the core services of their business. A digital marketing agency like Digital Marketing Concepts can provide social media management, monitoring of competitors, content creation and optimization, keyword research and SEO, design, email marketing, lead generation/nurturing and so much more!
Here are some reasons as to why hire a social media marketing agency.
1.Cost
When you consider the cost of hiring an in-house marketing team, think about the different roles it might take to design, create and execute a successful digital marketing campaign. You might need a social media manager, content creator, seo specialist, graphic designer, a paid advertising specialist, and that list isn’t exhaustive! That’s several salaries you’ll need to take into account as well as the cost of recruitment and the cost of training. Then you’ll need a paid advertising budget on top of all that expenditure. Digital marketing Concepts employs specialists in all of these fields above. When you outsource to an agency, you will get all the expertise of these specialists as and when your campaigns need them, rolled into one monthly cost.
2. Improve Productivity
At Digital Marketing Concepts, we allow you to dictate how involved you want to be in the management of your marketing campaigns. You can choose to get stuck in and be briefed on and confirm everything your agency carries out. On the other hand, to further improve your productivity, you might prefer them to take creative control and keep you up to date with a monthly meeting, leaving you to focus on your business – whatever works for you.
3. Knowledge About Your Product
A dedicated digital marketing or social media agency will live and breathe this landscape and constantly develop their skills and pick up new ones to make sure they’re up to date on all the latest strategies and tools. They’ll know about an update before it happens, and already be considering how this could benefit your business’ marketing strategy.
4.The Right Tools
A digital marketing agency will have a number of paid tools at their disposal. As a digital marketing agency, we use software that assists our social media management, graphic design, landing page creation, SEO management and more all of which come with a hefty price tag that we cover. These tools can be costly but instrumental in creating and executing excellent marketing campaigns for clients. Imagine having to cough up for all of these tools yourself, or even just the most vital. Not to mention the time spent training to use them all!
Hiring a social media marketing agency like Digital Marketing Concepts will mean all of these tools will be utilized for your business, helping the agency to create excellent marketing campaigns that produce results.
It’s easy to see why companies ranging from startups to established businesses choose to outsource their digital marketing efforts. If you want to learn more about how social media marketing can benefit your business, why not get in touch with us at 239-244-2009 today for a nonobligatory consultation.